Improving air quality

Co-designing with doulas

Creating meaningful metrics

Adapting wayfinding


Fostering slow conversation

Playing in public

Reinventing the library

Designing an exhibit

User Experience

Telling the Soofa story

Prototyping an interface


Making eye contact



Gabrielle Clarke is a human-centered designer, design researcher, and strategist from San Diego, California. She graduated from Olin College of Engineering in 2018 with a degree in engineering and a concentration in human-centered design. She loves thinking about challenging problems at the system level, and also refining small details.

She is currently a Product Design Associate at Livongo Health.

Resume / Linkedin



The system had been designed to collect footfall data—the number of people who pass through an area—when we needed to be measuring viewable impressions: the number of opportunities for people to engage with Soofa Sign ad content.

The system had also been built under the assumption that the Wi-Fi sensor would be able to consistently identify unique Wi-Fi enabled devices, of which some set of those devices would represent people carrying Wi-Fi enabled smartphones. However, since the initial design of the system, the industry had shifted towards device identification randomization for the sake of privacy, making it difficult to track unique devices. My new system had to count devices without knowing exactly how many were unique.