Research

Improving air quality

Co-designing with doulas

Creating meaningful metrics

Adapting wayfinding


Design

Fostering slow conversation

Playing in public

Reinventing the library

Designing an exhibit


User Experience

Telling the Soofa story

Prototyping an interface


Art

Making eye contact

Printmaking





About

Gabrielle Clarke is a human-centered designer, design researcher, and strategist from San Diego, California. She graduated from Olin College of Engineering in 2018 with a degree in engineering and a concentration in human-centered design. She loves thinking about challenging problems at the system level, and also refining small details.

She is currently a Product Design Associate at Livongo Health.


Resume / Linkedin

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Challenge

Smart-city sustainable tech startup Soofa uses Wi-Fi sensors to count the number of people who come into close proximity to their products, including the Soofa Sign, a physical platform for digital content that employs E-ink technology and solar power. Digital out-of-home advertisements are valued by the number of viewable impressions they receive—the number of people who could possibly view an ad—so accurate viewable impression counts for Soofa Sign content create integrity in ad sales, and are revolutionary in the digital out-of-home advertising industry.

In the development of their data collection and processing system, Soofa made some assumptions that turned out to be wrong, creating inaccuracies in their processed data.