Branding for levity
Communicating community values through graphic design.
Challenge
The Olin Machine Shop was created to support the school’s mechanical engineering program, but was not as open to student involvement or integrated into the curriculum as thoroughly as desired.
Representative of this issue was a lack of transparency into the shop: its glass doors provided an opportunity for visibility between students and shop, but the ligns of sight were blocked by a clutter of safety signage.
Representative of this issue was a lack of transparency into the shop: its glass doors provided an opportunity for visibility between students and shop, but the ligns of sight were blocked by a clutter of safety signage.
Objective
Increase Olin Machine Shop accessibility through space innovations while maintaining shop functionality and safety.
